Economic Development & FDI Advisory
Background
Since 2016, I have partnered with leading investment promotion agencies and economic development organizations across all continents. Over the past decade, I have seen firsthand how foreign direct investment serves as a powerful catalyst for sustainable, long‑term progress. Effective investment attraction can accelerate the green transition, strengthen economic resilience, advance gender equality, and drive the digital transformation of established industries, creating measurable impact for communities and businesses alike.
Over recent years, I have supported countries, regions, cities, free zones, industrial zones, and major real‑estate development projects across North America (US, Canada), Europe (Germany, UK, Spain), the Middle East (Saudi Arabia, UAE, Oman), and Asia (Georgia, Kazakhstan, Tajikistan, Sri Lanka, Bangladesh, Fiji). This breadth of experience has given me a deep, practical understanding of how diverse locations position themselves for global competitiveness and sustained investment growth.
Current work
In September 2024, I joined Invest Hong Kong in its Berlin Office, part of the organization’s global network of 34 international representations. Invest Hong Kong (InvestHK) is the investment promotion agency of the Government of the Hong Kong Special Administrative Region (HKSAR).
As Head of Investment Promotion, I oversee eight European markets across DACH and CEE. My team supports overseas companies — from multinational leaders to high‑growth startups —in establishing and expanding their presence in Hong Kong, leveraging the city’s strategic advantages to accelerate regional and global growth.
corporations to high‑growth startups—in planning and establishing their presence in Hong Kong, and in expanding their regional and global footprint through the city’s strategic advantages.
We also work closely with investment promotion agencies worldwide to facilitate two‑way investment flows, strengthening Hong Kong’s position as a leading international business hub and enabling global companies to access opportunities across Asia and beyond.
Focus areas
Overview
In my work, I have always advocated and nurtured relationship building and personal networks. Rooted in trust and collaboration and strengthened by successful and positive interactions, my global network encompassing senior officials government and business associations, event organizers, startup and innovation ecosystem builders is a unique asset that brings tremendous value to my work.
My functional interest is capacity building and organizational development. I strongly believe in the power of teams. Empowerment, purpose, and culture are the most critical pillars for organizational success. In my work, I enable organizations, decision-makers, and teams to increase their impact and become more satisfied and productive.
The only real difference between one organization and another is the performance of its people.
Peter Drucker
